At the Forefront of Digital Transformation
For more than 10 years, we have been advising startups and established companies on the development of innovative business models and preparing our clients for the opportunities and challenges of the digital age through various workshops and seminars. Our headquarters are located in Oldenburg. We also hold our seminars and workshops at our event space in Berlin, where we bring companies and startups together.
1000 +
Startups Supported
Our Core Management Team
By having our core team deeply embedded in the startup scene and the academic community, and through our own research, we establish and maintain the necessary independence and analytical distance when dealing with trends.
Tina Menke
Event Management
She plans and coordinates, reviews and evaluates, facilitates and organizes. She pulls the strings and sets the framework for our seminars. From concept to cookies, she’s the first point of contact for our events.
Prof. Dr. Heike Marita Hoelzner
Scientific Advisor
Professor of Entrepreneurship and Small and Medium-Sized Enterprises at HTW Berlin, founder of several companies, startup coach, and co-chair of the women’s investor network encourageventures e.V. She combines academic expertise with practical experience and is particularly committed to supporting female founders.
Prof. Dr. Alexander Nicolai
Scientific Director
He holds the Chair in Entrepreneurship at the University of Oldenburg. He maintains ties to the real world through consulting, venture capital financing, and his own startup projects. His mission: to combine the best of the startup and corporate worlds.
Our Instructors
Our team of trainers consists of digital entrepreneurs and trainers specializing in organizational development and innovation. The methods we use are state-of-the-art and represent a paradigm shift in how we approach innovation.
A crisis-proof mentor with a clinical background and startup DNA. She knows how to scale teams without losing sight of herself in the process. And when she’s not advising clients in the industry, she works with juvenile offenders in prison.
Ariella van Hooven
Founder and Psychologist
Expert in co-founder matching, team development, and business coaching. She brings ideas to life—and clarity to the team. Because when dynamism meets focus, sustainable success flourishes.
Diane Brüggemann
Team Architect
Paves the way for strengthening collaboration and a team culture that not only works but also thrives.
Dr. Ezequiel Fernandez Castelao
Team Building, Leadership
Loves clear messages, complex questions, and those moments when everything suddenly makes sense. Gets to the heart of the matter and inspires people to take action—with energy, humor, and a firm belief that more is possible.
Jana Pyrek
Communication, Coaching, and Entrepreneurial Spirit
Create spaces where people and organizations can grow—clearly, effectively, with heart and fun—and always in line with the motto "Move and Improve!"
Jan-Eric Scholten
Head of People and Organization
He’s equally at home in both academia and the real world. He’s even a co-founder of a tech startup. He enjoys asking the tough questions and helps tech-focused founders make the most progress in sales in the shortest amount of time. To that end, he also produces the podcast *Marketing From Zero To One*.
Dr. Martin Wrobel
Chair of General Business Administration, Brandenburg University of Applied Sciences
A passionate mindfulness entrepreneur and driver of innovation. She questions and challenges the status quo. A coach, trainer, and travel companion who is committed to shaping the future today with both heart and mind.
Dr. Martina Weifenbach
Professor of Innovation & Entrepreneurship
Keep asking the right questions until the spark ignites and the vision gains full momentum. A globetrotter with a penchant for collecting antique jewelry and finding solutions for psychological safety in teams.
Nadine Hansen
Team, Vision, and Strategy Development; Conflict Resolution
It stems from a constant curiosity about better solutions—and the conviction that the business model and the founding team are two sides of the same coin.
Dr. Rob Wiechern
Business Models, Team Development, Digital Transformation
With passion, an understanding of people, a structured approach, and many years of experience in startup consulting, he has been supporting teams and individuals for over ten years. He is convinced that the journey is the destination—and that the greatest opportunities lie in challenging times.
Rouven Faasch
Systemic Coach, Team Development, Communication
As a team coach and systemic consultant, she combines empathy with clarity. She supports founders, executives, and those on their way to becoming leaders—in a structured, respectful, and effective manner.
Sophie von Vogel
Team Coach and Systemic Consultant
Our Advisory Board
Dr. Alfred Kieser
Prof. Dr. Rudi Wimmer
Joachim Hoepp
Shaping the Future Together
By being rooted in the academic community and conducting our own research, we establish and maintain the necessary independence and analytical objectivity in addressing these trends.
